Share of Audio 2018

Share of Audio is the major comprehensive study of Australians’ audio consumption habits, conducted annually by multinational research company GfK. The study is considered the authoritative national research into the audio landscape. 2018 is Share of Audio’s third incarnation and the results continue to demonstrate the dominance of live radio in a constantly fragmenting media environment.

The study was conducted over a four week period and required respondents to complete an audio diary with the details of their listening activities. This year the sample was increased to almost 2,000 across the five capital cities, as well as including additional sample from the major centres of Canberra, Newcastle and the Gold Coast.

2018 key findings:

Live Australian radio accounts for a dominant 62.3% share of all audio listening.
Live Australian radio holds 78.3% share of all commercial audio listening - 10 times the share of ad-supported streaming services.
Live Australian radio has more than 4 times the share of the streaming services combined, and reaches more than 3 times as many Australians.
Commercial radio is the dominant audio platform across each daypart and all age groups.

For more information, please contact Briony McLean (Research & Insights Strategist) or on 02 9281 6577.

This data may not be used for, or in association with, any commercial purposes without Commercial Radio & Audio’s prior consent.