Commercial Radio & Audio (CRA) partnered with Presslaff Interactive Revenue (PIR) to provide the industry with a number of Finding Consumer Trends (FCT) reports across various categories. Each survey offered participation to all CRA regional members to assist local and national sales teams in starting meaningful conversations with advertisers. The reports help stations and networks better understand their listeners by providing key insights into their buying behaviour, purchase intentions, awareness and attitudes towards a selected category.
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