Share of Audio 2022

The GfK Australian Share of Audio study is a ground breaking, commissioned by Commercial Radio Australia, to help the industry better understand the evolution of the audio category. The study provides a snapshot of how and where Australians are consuming not just radio, but all audio.

The second annual Share of Audio study was conducted over a four week period, where  over I,500 respondents from a nationally representative sample in the five metropolitan capital cities completed online and paper diaries. Respondents completed a customised 24 hour audio diary for seven consecutive days, indicating what audio they engaged with.