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  • Station Triple M Brisbane
  • Campaign Type Promotion
  • Timeframe
  • Target market
  • Station Triple M Brisbane
  • Campaign Type Promotion
  • Timeframe
  • Target market
Partnering with austereo for the ubet jet promotion enabled us to amplify the ubet brand in the highly competitive brisbane market during the 2016 state of origin series. The austereo team’s ability to develop an integrated concept that drove talkability and shareability beyond traditional advertising enabled us to generate increased awareness of the ubet brand and contributed to a large year on year revenue boost.” – Kent Madders Ubet


Fill an exclusive passenger jet with dedicated Queenslanders straight to the heart of Cockroach territory, ANZ Stadium, for Origin Game 1. And make a hell of a noise doing it.

Campaign Objectives

  • Brand alignment with State of Origin
  • UBET brand to be front of mind during State of Origin by creating a unique and memorable
  • experience for listeners via Triple M, the home of NRL!
  • Get genuine brand buy-in from NRL and Origin fans in Brisbane
  • Leverage the sport and NRL creditability of the Triple M brand
  • Social, digital, on-ground and on-air support
  • Ensure UBET is front of mind for all sports betting across the Origin series
  • Excite and entertain listeners
  • Align with Triple M talent to add credibility to the UBET brand
  • Media First Experiences

Insights and Solution

On air: To secure a seat on the Ubet Jet listeners registered at and then listen out across the workday for Marto and Ed’s Ubet Jet boarding call announcing a name and suburb. Passengers were given a nominated time-frame to call the station in order to claim their seat on the Ubet Jet. Ubet Jet flooded Triple M across the 2.5 weeks leading in to Origin Game 1. By including Ubet in the title of the Promotion along with substantial Ubet exposure on air, online, across Triple M social media platforms, and on the ground we solidified Ubet’s alignment to Triple M and our audience. This promotion also received TV exposure on Channel 7 during their News broadcast in Brisbane.

On Ground: On game day winners were greeted at Brisbane airport with an exclusive Ubet Jet checking desk, Former Origin Great Shane Webcke in the Boarding Lounge, along with a Ubet Jet media wall and Triple M cheerleaders for photo and social media opportunities. Once in Sydney, the Ubet Jet-load of Maroons fans were bussed to ANZ Stadium to watch the Maroons take the win over


  • Generated increased awareness of the UBET brand
  • Contributed to a large year on year revenue boost
  • Reward customers through our surprise and delight program ‘UBET Thrills’